HaDugmaniyot is a reality documentary based on Tyra Banks' America's Next Top Model and is aired on Channel 10. The show pits contestants against each other in a variety of competitions to determine who will win a modelling contract with Tel Aviv-based agency Yuli Models in hopes of a promising career start in the modeling industry.
Cycle three of HaDugmaniyot aired from February 2, 2008 to April 22, 2008 on Channel 10 and saw 12 girls compete for the title of the new Israeli Top Model. Once again hosted by Galit Gutman, the cycle contained 14 episodes.
In Episode 1, 18 semifinalists were invited to the models' house in Tel Aviv where at the end of the Episode the 12 finalists were determined when they received a necklace which indicated their permission to be in the competition. After a girl was sent home, she had to return this necklace.
The international destination of the cycle was once again Paris, to where Gutman already took the girls from Cycle 1. After the original top 3 was chosen, the nine prior eliminated girls received another chance to compete in the final when all of them were brought back in Episode 12. At the end of that episode, all twelve girls voted for which girl they wanted to be in the final. Tslil Sela, previously eliminated by her fellow competitors, then received the most votes. The wildcard from the judges was given to Rita Avas, originally eliminated in sixth place in front of the Eiffel Tower. The two joined Ella Meshkauzen, Sasha Tiptikuv and Natali Dadon in the live final where the audience voted Ella the winner of the cycle.