PLOT
Mister Jim' is how the employees respectfully addressed their boss Jim Hardy, the last Hardy to work in the family business and now retired. It was Jim's Grandfather and Greatuncle, who in 1873 opened a small shop in the far north of England. Both passionate fisherman, they invented fishing tackle and began to sell it. Their skill, devotion, and innovative marketing strategies allowed them to conquer the world. The name Hardy's has now been synonymous with fishing for 130 years. Vintage Hardy's handmade tackle stirs the heart of many a fisherman with Prince Charles amongst the enthusiasts, these are now prized collectors items. Today the skills involved in hand made fishing tackle are dying although the company does survive.