PLOT
Cliff Cash has toiled away in the shadows of obscurity for 14 years, resisting the conventional path to standup success (moving to NYC or LA OR going viral). Instead, he has simply enjoyed the ride, touring up to 10½ months a year some years, often living out of outfitted adventure rigs for months at a time and camping and hiking in between gigs. He visited 45 national parks in a station wagon he built to live in. After more than a decade of hoping someone would notice his humor and offer him a home, he decided to take matters into his own hands and finally embraced social media. He got serious about building his brand, recorded a dynamite special “The Long Road” with the talented team at Lighthouse Films, and that was it. The special caught fire, and Cliff’s YouTube subscribers skyrocketed from 280 to 240,000 in less than six months, with the special garnering over 30 million views across clips and platforms.