PLOT
An office worker unravels as he struggles to deal with bullying, psychological violence and harassment at work. At work, psychological health can sometimes be so fragile that it "hangs by a thread." To represent this reality with both accuracy and sensitivity, the team created crochet characters representing the various faces of workplace psychosocial risks, from harassment to violence. By capturing the public’s attention through emotion, the ad encourages open discussion and proactive management of such risks in the workplace, just like any other risk.