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Iti, an aspiring actress, Raaghav, a matrimony agency owner, and Ved, a UK banker, navigate love, cultural clashes, and self-discovery, exploring the complexities of relationships and personal growth through their intertwined lives. The Great Gujarati Matrimony is a romantic drama that follows the intertwined lives of Iti, an aspiring actress, Raaghav, a lively matrimony agency owner, and Ved, an investment banker from UK. As they navigate love, cultural clashes, and self-discovery, their journey explores the complexities of relationships and personal growth.